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FOR IMMEDIATE RELEASE
Company and Technical Contact:
Jeff Neal
VP, Sales & Marketing
203-336-0183
jeffn@promaster.com
Press Release:
Lynn Scannell
Scannell Advertising & Public Relations

785-266-0122

lscannell@cox.net


PROMASTER INTRODUCES UNIVERSAL XTRAPOWER VERSACHARGE CHARGER.
Versatile all chemistry charger charges any digital or camcorder battery

Photo Marketing Association International Trade Show
February 20-23, 2005
Booth number: 5593


Orlando, FL (February 2005) Photographic Research Organization, Inc. (PRO) introduced today the new PROMASTER XtraPower VersaCharge and VersaCharge Custom Battery Plate Packs, which together provide an intelligent solution to consumer’s battery charging needs.

The versatility of the PROMASTER XtraPower VersaCharge is unique to the marketplace. This state-of-the-art charger is designed to charge virtually any digital or camcorder battery. Most 6-volt batteries can be charged directly on the base station. Others can be charged by using an optional custom charging plate. Custom charging plates are included in VersaCharge Custom Battery Plate Packs that are offered for all major brands including Sony, Canon, Nikon, Casio, Fuji, Kodak, Pentax, Olympus, KonicaMinolta, Sharp, JVC, Panasonic and others.

The PROMASTER XtraPower VersaCharge offers these key features:

Flexibility to charge anywhere from AC current or through a DC auto power outlet
Intelligent microprocessor universal circuitry that automatically senses battery voltage and chemistry type
Reconditioning circuit to eliminate the memory effect when charging NiCAD batteries
Constant current and voltage charge modes for Li-Ion and SLA batteries

The PROMASTER XtraPower VersaCharge is now available through PRO member specialty photo retail stores across the country.

For a complete listing of retail locations, visit www.promaster.com

About Photographic Research Organization (PRO)
Photographic Research Organization, Inc. (PRO), a national retail cooperative founded in 1958, is owned and managed by some of America’s most innovative independent specialty photo retailers. Known as “imaging experts” in the local markets they serve, member stores offer a full line of traditional and digital photographic cameras, lenses and related equipment and accessories. Additionally, PRO member stores offer on-site film processing and digital imaging services as well as a complete range of supplies designed to enhance the picture-taking experience.

Market driven and quality conscious, PRO creates and distributes premium quality lenses, digital camera memory, batteries, accessories and filters, as well as digital and conventional electronic flashes, through member retail stores under the company’s signature PROMASTER brand.

For more information on PROMASTER products and dealer locations visit www.promaster.com.